PRO Marketer Video Series: Email Open Rates

Increasing Email Open Rate. Individuals who use email marketing as a cashflow component in their business marketing campaigns, soon discover their ROI (return on investment) is dismal at best. Emails go out; recipients opt out! It’s a nonstop vicious cycle. Most business entrepreneurs don’t realize that with just a few slight tweeks, their email marketing efforts will convert more prospects to buyers in as quickly as today.

Tony Marino hosts this exclusive insight into how you can easily increase your email message open rates. As part of our Marketing Antics’ PRO Marketer Business Video Series, we have made available this proprietary presention using our unique automated video media platform.

In this free marketing installment of our PRO Marketer Business Video Series: Increasing Email Open Rate, you’ll learn the following:

• How long (or short) should your email marketing message be?
• How to make more money using the power of email marketing.
• How NOT to destroy your business and personal reputation.
• How to can effectively and quickly convert readers to buyers.
• How must my email “Subject Line” read in order to grab my intended reader’s full attention?
• How can I draft an email that stands out amongst my targeted audience’s crowded email inbox?
• What email mistake might you make that could get you arrested?
• How to elevate your reader credibility and trust factor.
• Can my emails be personal without looking like I am just “out for their money”?
• Much more!

PRO Marketer Video Series:
Watch and download: Increasing Email Open Rate: Click here

                                                                                                                                                                                                                                                                                                                                        Questions? Please feel free to call upon us anytime!

Marketing Antics LIVE Radio – On Air

Marketing Antics LIVE Radio. In these times of high-technology, today’s marketers (online and offline) have zero excuse for not implementing the astronomical captivating power of online streaming audio and video.

You will notably find the multimedia marketing engine of Marketing Antics to be second to none. We do in fact “practice what we teach.” We encourage you to ride the wave of online radio and television magic for each and every one of your business opportunities.

In marketing and advertising, text works great, but online multimedia works “best.” When produced and delivered right, your audience pulling power is incomparable!

Marketing Antics Live Radio/Podcast delivers proven and exclusively valuable online and offline marketing solutions, tools, techniques, practices, secrets and winning strategies. No bore! No Hype! Just the facts! The lighter, brighter, realistic and comedic side of marketing dominance.

Marketing Antics Live Radio Show and podcast deliver proven and exclusively valuable online and offline business and marketing solutions, tools, techniques, practices, secrets and winning strategies from a Christian perspective. No bore! No Hype! Just the facts! The lighter, brighter, realistic and comedic side of marketing dominance!

You are invited to join hosts Tony Marino, Lynn Kennedy, and Tim “Gonzo” Gordon, along with their cutting-edge guests. We invite you to share the show with your friends on your favorite social network platforms.

Marketing to Marketers

Marketing to other marketers to make it easier to make money is great but many of the buyers never use the products and just try to pawn them off on other marketers. So you wind up with all these people selling scripts, programs, eBooks, and more to other online marketers and they profess how great they are without ever using them. They are just trying to make a buck as an affiliate of someone else’s idea.

I am all for new marketing ideas especially the ones that automate tedious tasks. I love submitting articles and use an auto submitter. RSS feeds provide news to my sites. Automatically creating links to Clickbank items based on keywords in my blogs is a godsend.

But, to me, if people don’t use these products and just pimp them to others, they are missing out on the long term benefits for a quick buck.

I admit that I have done this in the past and may do it again in the future – but – I only sell products that I actually use and approve. That way I can actually vouch for them since I have used them and can speak from personal experience.

Personally, I prefer to market to the average Internet Joe. I market to people who are looking for a deal on a credit card (and I use a super script to keep my site current). I recommend hotels in Thailand and can speak from first-hand experience. I post links to hotels in Thailand forums and also have 6 Thai affiliate hotel sites.

I also write articles about Thailand and list my hotel affiliate links in the author’s resource box. These are pretty easy to write since I have been traveling to Thailand for over 30 years.

I also write the occasional marketing or credit article to get some traffic to those sites. I have about 10 article sites and advertise on those sites that others submit their articles to.

I would rather make a few bucks marketing a product to people who are actually going to use it instead of marketing to someone who is only going to try to sell it to someone else.

All of this is just my personal opinion. There is nothing morally wrong or illegal of marketing to marketers. I use many of the items that are up for sale, especially those that make my life a little bit easier.

The one thing that I do object to is the folks that market to others and make false or misleading statements indicating that they use the product and how wonderful it is when they have never used it and just want to make a buck.

Anyhow, keep coming up with all those great products that marketers can use to make our lives easier. Just market them honestly.

Happy marketing!

Tony

Tony Marino
Founder, Executive Publisher
Marketing Antics
http://www.MarketingAntics.com

Tony Marino is not only the CEO of Christian Times Online (ChristianTimesNewsletter.com), he is also Founder of Markteing Antics (MarketingAntics.com), and host of the Marketing Antics LIVE Radio.He is the author of the ePublishing Master’s Course.  Additionally, he holds Email Compliance Officer status for many of today’s leading Network Marketing companies, and business consults for businesses ranging from startup to Fortune 500.

He has also worked with the likes of legendary Direct Marketers Ted Nicholas, Gary Halbert, and Vic Conant (Nightingale-Conant). Best-Selling Authors, Harvey McKay, Jack Canfield, Mark Victor Hansen, and Brian Tracy. ABC Television’s,  Jimmy Kimmel and NBC’s, Carson Daly. Online Marketers, Dale Calvert and Jay Abraham just to name a few. His offices are located in Portland and Los Angeles and he’d love to hear from you anytime!

Women in Advertising

Men and women are different. It was designed by nature like this and there is nothing wrong about it as they perfectly supplement each other. There are stable images of men and women roles in the society, which are very difficult to change or overcome.

Men are usually regarded as strong and resolute, clever and quick. Female roles are reduced to pretty and sexy objects. Advertising not only reflects the situation on the world market, but also the tendencies of the modern society and thing, which are in requisition. Gender plays in important role in advertising and gender stereotypes very often define the advertising style.

Men generally carry more important social roles, with very few exceptions, and this is reflected in the advertisements. Men play roles of authorities in the advertisements who either give examples of express their professional opinion in the contrast to women, who mainly play submissive roles of users of the products.

Advertisement can be called a measure of social opinion as it expresses the needs of the society but at the same time it also forms it. It plays a vital role in promoting labels and stereotypes. Certain ads are targeted to certain social groups. Ads, which display different female characters, appeal to different social groups.

Here we examine different approaches to woman in advertising, such as treating women as sex object, housewife, submissive, mother, professional, dumb blonde, in order to analyse social position of women and their perspectives. Lets focus on each type of advertisements in order to study the social role it gives to women.

Women in Advertising

First, and most traditional category of advertisements depicts women as typical housewife, fulfilling the major gender stereotype of the mankind. These characters radiate sweetness, warm-heartedness and passion to house holding. For example, the advertisement of commercially laundry “Bryza”, underlines the laundry to be totally women occupation. In the advertisement man is singing about children and stains and then addresses women with the words “Now You have Bryza”.

Such an attitude implies that only women can and must be interested in laundry and other issued connected with house holding.

Another bright example of such an attitude is an ad of Virginia Slims. This advertisement states “The sexiest move that a guy can make [in the house] is cleaning up.” Such an attitude presupposes that cleaning is fully women’s occupation and men, who help their women about the house, are doing the heroic deed and should be treated as heroes.

Examples are multiple and we can calculate up to a dozen of advertisement, where women act as typical housewives during one commercial block. Such an attitude humiliates female dignity and strengthens social stereotype about the woman as a housewife. There is nothing bad in being a good housewife or taking care about husband and children.

It’s bad when all the life is artificially and intentionally centred all around this aspect. In order to understand the accordance of this category to ethical norms, we should define on the ethics first. Ethics, or moral philosophy is defined as a set of regulation, which define right or wrong behaviour. From the ethical point of view, popularising the ideal of house keeping can not be regarded as something wrong.

We should look deeper into the root of the problem to see another ethical problem here. Such kind of ads can limit female rights. Voluntary or not, but with the help of these ads socials role of the woman is reduced to the role of typical housewife. All the actions should be agreed with the ethics of the profession.

The role of submissive mother originally arises from the role of housewife. Motherhood is one of main destinations of all women. We all know about this from the childhood. Unfortunately, fatherhood isn’t considered to be one of the main social roles of the man. Rising children is considered to be mainly female prerogative. Such an attitude is reflected in the advertisements, where all children are accompanied by their caring and submissive mothers. These are mothers, who make the children ready to school, cook them breakfast, take care about their health, appearance, toys, etc.

The chances to see a man in the role of loving father is very small or equals zero. These stereotypes about the role of woman as submissive mother are reflected in ad of Chewi-Quaker. Small girl is worried about new surrounding after moving to another school, but becomes popular when finds Chewis and messages from her loving mother in her lunch box.

Another very bright example is a Cheetos advertisement, where the mother of four children is driving a family van around the city. These are typical ad when loving and caring mother helps her kids. It’s hard for us to imagine any man on the place of the woman in the ads about children.

These ads are light and touching, but they serve a bad service persuading the society that taking care about the children is fully feminine responsibility. The social role of woman is changed nowadays and the range of her responsibilities goes much further than housework or raising children. In many families women work on a par with men or even more, but old social stereotypes are still alive and still give the perverted idea about the female role in the society.

Same as the first category, the ads which include the patters of the submissive mothers don’t contradict any ethical norms directly as they don’t include any lies or violence, but the result can break the ethical norm, breaking the balance between social and personal life of the women.

Happy marketing!

Tony

Tony Marino
Founder, Executive Publisher
Marketing Antics
http://www.MarketingAntics.com

Tony Marino is not only the CEO of Christian Times Online (ChristianTimesNewsletter.com), he is also Founder of Markteing Antics (MarketingAntics.com), and host of the Marketing Antics LIVE Radio.He is the author of the ePublishing Master’s Course.  Additionally, he holds Email Compliance Officer status for many of today’s leading Network Marketing companies, and business consults for businesses ranging from startup to Fortune 500.

He has also worked with the likes of legendary Direct Marketers Ted Nicholas, Gary Halbert, and Vic Conant (Nightingale-Conant). Best-Selling Authors, Harvey McKay, Jack Canfield, Mark Victor Hansen, and Brian Tracy. ABC Television’s,  Jimmy Kimmel and NBC’s, Carson Daly. Online Marketers, Dale Calvert and Jay Abraham just to name a few. His offices are located in Portland and Los Angeles and he’d love to hear from you anytime!