Marketing Antics

Full Power Social Media Marketing

Marino & Hughes — Wed, 09 Jul 2008 19:10:00 -0400

What does Web 2.0 truly mean? How can Social Media Marketing (SMM) improve your business sales? Today, you will discover how to make Social Media Marketing work for you! Tony Marino, Ralph Hughes, George Stanfield and the entire Marketing Crew will reveal how to best make that happen. Business, Marketing and Comedy all roll into one. Join us!

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Marketing Antics - 23 April 2008 - #927

Marino & Hughes — Wed, 23 Apr 2008 22:37:00 -0400

>>>THIS WEEK’S AUDIO TAKES A MINUTE TO START<<<

Please Be Patient!

Never Force People To Buy Online. Providing Incentives. Removing Fear.

The crew comes together with three topics of online importance for doing business on the net. Listen in for valuable insight. Also Tony talks about his candidacy for Oregon State Representative and Ralph about his American Lung Association fund raising efforts.

Be sure to click on the links at the bottom of this post for more on these two worthy activities!

Marketing Antics – Internet Marketing Inner Circle…
Get the latest Internet marketing news, tips, features, alerts, laws, reports, software and White papers.
It’s free to join! Click here

Marketing Antics Live – Show Liner Notes for: Wednesday, April 23, 2008

Marketing Antics Live – Marketing Events Calendar

CIO Summit

The CIO Series of Summits is designed to provide CIOs or Heads of IT/IS departments with a captivating business environment, that enables the audience to discuss key issues and challenges that are of paramount concern to their respective operations.
More Info :: Click Here
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Enterprise 2.0 Conference, June 9-12, Boston

In order to help you understand the opportunities and challenges of Enterprise 2.0, we are bringing you four days of discussion and debate across a number of topics, including:

Social Networking in Business
Social Networks as New Media
Microblogging & Twitter
Enterprise Mash-ups
Enterprise RSS & Syndication
Developing a Next Generation Workforce
Socializing Search
More Info :: Click Here
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Events in America

Each day, you’re required to think on your feet, look for creative ways to acquire new resources, customize your services and products and find your niche in the business world. There are a million things you can do to improve your bottom line, but the truth is relationships continue to make the grade for quality, long-term investment opportunities. Connections come easily when you know where to look, who to call, who to visit. Events in America gets you in there. Whether you want to attend a tradeshow, association meeting, conference, convention, environmental summit or information-sharing session, Events in America has events for your specific industry and others like it.
More Info :: Click Here

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Everything Furniture

Everything Furniture, Inc. carries over 15,000 home and office furniture items from many of the finest furniture manufacturers today. Please select a manufacturer from the list below to see which items we carry!

More Info :: Click Here

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Marketing Antics Live – Marketing News Updates

Remember Podcasting? Listeners Do.

Podcasting is about as long tail as it gets.

Although there are a few highly-rated podcasts with more than 100,000 listeners/viewers, most podcasts have far smaller audiences, highly-focused on niche interests.

According to long-tail theory, these targeted audiences should be especially valuable to advertisers and marketers. Although the audiences are small, each listener or viewer is very interested in the subject, and the audiences should therefore carry commensurately higher ad pricing.

In fact, eMarketer predicts that US podcast ad spending will grow to $435 million by 2012 from $165 million in 2007.
Full Story :: Click Here
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Imagine the possibilities

Imagine all your devices—PCs, and soon Macs and mobile phones—working together to give you anywhere access to the information you care about.

With Live Mesh, you can spend less time managing devices and data and more time connecting with family and friends or collaborating with colleagues.

All your devices working together

No more e-mailing attachments to yourself. Instead, synchronize the information you need across all your devices. The most up-to-date versions will be at hand when you need them—at home, at the office, and on the go.

Just install the Live Mesh software on each device. Then add folders to your mesh. Folders are automatically synchronized, always available.

Access from anywhere

Anything you add to Live Mesh is available from anywhere, including the web from your Live Desktop. Your Live Desktop comes with 5 GB of free storage, and can be used from most web browsers.

Need a program that’s only on your home PC? With Live Mesh, access to all your devices—and any programs on those devices—is at your fingertips, no matter where you are.
Full Story :: Click Here
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LED Backlit Displays

For over a year, LED-backlit displays have made it to a limited number of laptop models, usually those more expensive desktop replacements 15” inches and under, and ultra-portables like the Sony TZ and most recently the Apple MacBook Air. Research firm iSupply is now ready to state the obvious, LEDs are set to become the next big thing on mobile displays.

With an apparent stagnation on battery-related technological advances, multiple efforts from chip makers have been made to increase power at little or no cost of performance, and results have been quite decent so far. After all, we can now run a speedy dual-core Intel CPU on our laptops without being punished as harshly as we did on the days of the awful Pentium 4 mobile.
Full Story :: Click Here
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How Are YOU Shopping For Mother’s Day?

The majority of consumers shopping for Mother’s Day gifts will head to specialty stores (35.0%), discount stores (25.7%) and department stores (28.8%). Others will shop at specialty clothing stores (6.6%), online (18.3%) and through catalogs (3.4%).

According to the National Retail Foundation’s 2008 Mother’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, consumers will spend an average of $138.63 this year, compared to $139.14 last year. Total consumer spending is expected to reach $15.8 billion.

Of the 84.2% of consumers celebrating Mother’s Day, the majority will invest in one major present, instead of several smaller ones.
Full Story :: Click Here

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Global Travel International

You’ll be amazed at what Global Travel International has to offer. Have you ever imagined a business that doesn’t require you to manage any inventory or sell items door to door; doesn’t entail you learning complicated technical information? How about one that will bring you closer to your dreams and even your family? Work full-time, part-time, or no-time at all, it’s up to you. That’s because as an Independent Travel Agent, with Global Travel International you are your own boss.
More Info :: Click Here

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America Web Works :: Parent Company Website of all things Internet
Tony's Campaign HQ :: Tony For House District 35, Oregon State Representative!
American Lung Association :: Reach The Summit Fundrasier - Please help the cause

File Download (60:00 min / 13.7 MB)

Marketing Antics - 16 April 2008 - #926

Marino & Hughes — Wed, 16 Apr 2008 21:36:00 -0400

How Rapid Growth Can Lead To Marketing Ruin and How To Make Your “Free” Online Offers More Valuable.

Today Tony, Ralph, George and Frankie cover the mistakes to watch out for when growing your business. They also discuss techniques to make online product and service offerings lead to more business.

Marketing Antics Live – Show Liner Notes for: Wednesday, April 16, 2008

Marketing Antics Live – Marketing Events Calendar

Operation Lion Claws

Operation Lion Claws was founded in 2002 with supports from US airsoft industry gurus such as Airsoft Elite and Airsoft Extreme. OPLC’s modest beginning saw 80 registered players.

Under the leadership of military legends such as Col. (ret.) Danny McKnight and Vietnam veteran Sgt. Kenn Miller, OPLC I’s post OP hype generated more interest in military simulation like never before. OPLC I was the first US MilSim to make the coveted Japanese COMBAT magazine!
More Info :: Click Here
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Corporate Events USA

Right from the start growing our customer’s business was the main focus of our business. Recently CEUSA designed a wide variety of services for our members, to help improve their sales, not just sell them a booth space. Corporate Events USA (CEUSA) partnered with Health Management USA (HMUSA) to be the sole provider of lining up exhibitors for HMUSA’s corporate health and safety fairs.
More Info :: Click Here
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Institute for International Research

Your information provider in North America. No matter what your business information needs may be, you can be confident that IIR has the solution that is right for you. More conference formats in more vertical markets means more options for you to find what you need, when and how you need it.
More Info :: Click Here

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Yoga Direct

YogaDirect.com, the largest direct importer and manufacturer of quality Yoga equipment in the United States was launched in 1999 by an experienced team of web and retail professionals who all shared a passion for Yoga.
More Info :: Click Here

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Marketing Antics Live – Marketing News Updates

Hollywood Producer Set to Make Shows for Xbox

LOS ANGELES — Microsoft, seeking to expand offerings on its Xbox 360 console, has reached an agreement with a company headed by Peter Safran, the veteran Hollywood producer and talent manager, to produce original shows for distribution on the system.

Through his Safran Company, Mr. Safran represents clients like the actor and producer Sean Combs (“Monster’s Ball”), the actor and writer Nia Vardalos (“My Big Fat Greek Wedding”) and the filmmakers Jason Friedberg and Aaron Seltzer (“Epic Movie”). Mr. Safran founded the company in 2006 after leaving Brillstein-Grey Management.
Full Story :: Click Here
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NAA Reveals Biggest Ad Revenue Plunge in More Than 50 Years
By Jennifer Saba

NEW YORK The newspaper industry has experienced the worst drop in advertising revenue in more than 50 years.

According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006—the most severe percent decline since the association started measuring advertising expenditures in 1950.

The drop-off points to an economic slowdown on top of the secular challenges faced by the industry. The second worst decline in advertising revenue occurred in 2001 when it fell 9.0%.

Total advertising revenue in 2007—including online revenue—decreased 7.9% to $45.3 billion compared to the prior year.

There are signs that online revenue is beginning to slow as well.
Full Story :: Click Here
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YouTube Reveals Video Analytics Tool for All Users

Whether a YouTube video has 10 views or 10,000,000, people always want to know the same thing: who’s watching this? Where do viewers come from? How did they find my video?

Finally, we have some answers. A couple weeks ago YouTube released YouTube Insight, a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload to the site. For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks.

How does this help you? Well, using these metrics, you can increase your videos’ view counts and improve your popularity on the site. For instance, you might learn that your videos are most popular on Wednesdays, that you have a huge following in Spain, or that new videos that play off previous content become more popular more quickly. With this information, you can concentrate on creating compelling new content that appeals to your target audiences, and post these videos on days you know these viewers are on the site. (Maybe even post your next video in Spanish?) And for those of you who are also partners, the more popular a video is, the more advertising revenue it can generate.
Full Story :: Click Here
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AT&T First to Introduce Microsoft Surface in Retail Stores

LAS VEGAS — April 1, 2008 — AT&T (NYSE: T) and Microsoft Corp. (NASDAQ: MSFT) today announced a collaborative alliance that will transform the way consumers shop for mobile devices. AT&T will become the first company in the world to bring Microsoft Surface to life in a retail environment, giving customers the ability to explore their mobile worlds using touch and device recognition technology. Microsoft Surface is the first commercially available surface computer from Microsoft. Beginning April 17, customers can experience Microsoft Surface in select AT&T retail locations, including stores in New York City, Atlanta, San Antonio and San Francisco. Based on the success and learning from these initial pilot deployments, plans for further expansion across AT&T’s 2,200 U.S. retail stores will be determined.

Microsoft Surface is a 30-inch table-like display that gives individuals or multiple people the opportunity to interact with devices and content in a way that feels familiar — by using touch, gestures and placement of devices on the display. In essence, it’s a surface come to life for exploring, learning, sharing, creating, buying and much more.
Full Story :: Click Here

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California Wine Club

Since 1990, club owners Bruce and Pam Boring have traveled California’s wine country searching for limited production wines from small, family-owned wineries dedicated to the art of making fine wine. Whether for yourself, or a gift, it is a wine adventure that will not be experienced anywhere else.
More Info :: Click Here

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America Web Works :: Online Marketing Expertise a phone call away!
Tony's Campaign HQ :: Not too long till November
American Lung Association :: Ralph's Fundrasing effforts to Reach The Summit

File Download (60:00 min / 13.7 MB)

Marketing Antics - 26 March 2008 - #925

Marino & Hughes — Wed, 26 Mar 2008 18:00:00 -0400

Great ezine advertising tricks, hairbrain ideas on how to trick search engines into getting you more traffic. Must ask questions if you are asked to join a lead pool.

Once again the team discuss several topics that you need to incorporate into your online marketing efforts. Listen, take notes and practice. Sign up for the Inner Circle for great white papers. Check out links throughout this post and earlier ones.

Marketing Antics Live – Show Liner Notes for: Wednesday, March 26, 2008

Marketing Antics Live – Marketing Events Calendar

The 2008 Yokogawa Technology Fair & User Conference will be held April 7-10, 2008 at the Hilton Americas in Houston, Texas.

Don’t miss this opportunity to gain insight into best practices, exchange ideas with peers receive training on a variety of disciplines and learn about advanced process control enhancements that can improve your bottom line.

Gordon Bethune, Continental Airlines Former Chairman & CEO of Continental Airlines to Give Keynote Address
More Info :: Click Here
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Intel International Science and Engineering Fair 2008 Presented by Agilent Technologies Atlanta, Georgia USA May 11-16, 2008

The worlds best young scientists, including many Georgia students, will be “Uniting the World Through Science” in Atlanta at the Intel International Science and Engineering Fair 2008 (Intel ISEF) May 11-16, 2008. During Intel ISEF, these students will be inspired by Nobel Laureates, academicians, and leading scientists and researchers from our city of Atlanta, the State of Georgia, and around the world.

This is the culminating event for a network of science fairs held around the world.
More Info :: Click Here
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April 11-17, Las Vegasm,NV. More than 1.7 million square feet of exhibit space is packed full of the biggest names in media: Sony, Apple, Microsoft, Google, CNN – the list goes on and on

From Broadcasting to Broader-castingSM, the NAB Show™ has evolved over the last eight decades to continually lead this ever-changing industry. And while the solutions at your fingertips have changed to keep pace with consumer lifestyles, habits and technologies, your aspirations to produce and deliver memorable content have remained consistent. From conception through distribution, the NAB Show has proudly served as the incubator for excellence – helping to breathe life into content everywhere.
More Info :: Click Here

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Diet-to-Go

Freshly prepared, delicious, and nutritionally balanced meals delivered to your home.
With Diet to Go there is no portioning, rationing, counting calories or carbohydrates. We build the perfect meal plan customized for you. You just enjoy the food and home delivery.
More Info :: Click Here

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Marketing Antics Live – Marketing News Updates

2007 YouTube Video Awards

Click and enjoy…
Full Story :: Click Here
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Analysts: US consumers like HDTVs better than HD programming
By Jacqueline Emigh, BetaNews

Fully 41 percent of TV owners in the US now possess a high definition TV, yet only 56 percent of those same consumers subscribe to an HD programming package, according to a new survey by ABI Research.

Together with other analysts’ statistics, ABI’s findings about HDTV ownership seems to indicate that interest in HD is finally on the rise in the United States. In research released last summer, for example, In-Stat discovered that interest in HD had actually fallen over the previous year among US consumers, while increasing in other countries, particularly France and South Korea.

But in a survey unveiled just before CES 2008 last January, the Consumer Electronics Association found a “big screen TV” took third place—just after “computer” and “peace and happiness”—among items that parents would like to receive as holiday items. The previous year, “big screen TV” landed in only the eleventh spot on the same question in the same survey.
Full Story :: Click Here
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New Entry in Space Tourism Industry
Calif. Aerospace Company Unveils New Rocket for Space Tourism
By JOHN ANTCZAK Associated Press Writer

A California aerospace company plans to enter the space tourism industry with a two-seat rocket ship capable of suborbital flights to altitudes more than 37 miles above the Earth.

The Lynx, about the size of a small private plane, is expected to begin flying in 2010, according to developer Xcor Aerospace, which planned to release details of the design at a news conference Wednesday.

The company also said that, pending the outcome of negotiations, the Air Force Research Laboratory has awarded it a research contract to develop and test features of the Lynx. No details were released.
Full Story :: Click Here
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Motorola Commences Process to Create Two Independent, Industry-Leading Companies

SCHAUMBURG, IL – March 26, 2008 – Motorola, Inc. (NYSE: MOT) today announced that the Company’s Board of Directors has commenced a process to create two independent, publicly-traded companies. Today’s decision follows the Company’s January 31, 2008 announced evaluation of the structural and strategic realignment of its businesses and represents affirmative steps to position its Mobile Devices and Broadband & Mobility Solutions businesses for success, while creating value for all Motorola shareholders.

“Our decision to separate our Mobile Devices and Broadband & Mobility Solutions businesses follows a review process undertaken by our management team and Board of Directors, together with independent advisors,” said Greg Brown, Motorola’s president and chief executive officer. “Creating two industry-leading companies will provide improved flexibility, more tailored capital structures, and increased management focus – as well as more targeted investment opportunities for our shareholders.”
Full Story :: Click Here

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America Web Works :: Find solutions for what ailes your online marketing
Tony's Campaign HQ :: This is the year for Tony in Oregon Congress
Reach the Summit :: American Lung Association Fundraising -Help a great cause

File Download (60:00 min / 13.7 MB)

Marketing Antics - 19 March 2008 - #924

Marino & Hughes — Wed, 19 Mar 2008 17:29:00 -0400

Utilizing Video For Your Online Marketing

Tony, Ralph and George in the Studio are joined by Frankie in Canada talk about topics you’ve got to listen to to believe. If you haven’t heard Marketing Antics, you don’t know what you are missing. Read the event and news information below, click the links for the full stories.

Scroll down to the bottom of today’s post for links to Tony’s Oregon District 35 Campaign and Ralph’s Reach the Summit Fundraiser for the American Lung Association.

Marketing Antics Live – Show Liner Notes for: Wednesday, March 19, 2008

Marketing Antics Live – Marketing Events Calendar

National Institute of Standards and Technology – Computer Security Division Calendar

CSD Mission Statement

The CSD mission is to provide standards and technology to protect information systems against threats to the confidentiality of information, integrity of information and processes, and availability of information and services in order to build trust and confidence in Information Technology (IT) systems.
More Info :: Click Here
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National Seminars and Training

Interactive Search by keywords and other categories
More Info :: Click Here
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The National Center for Technology Innovation

The NCTI is funded by the U.S. Office of Special Education Programs (OSEP), advances learning opportunities for individuals with disabilities by fostering technology innovation. We seek to broaden and enrich the field by providing resources and promoting partnerships for the development of tools and applications by developers, manufacturers, producers, publishers and researchers.
More Info :: Click Here

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More Info :: Click Here

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Marketing Antics Live – Marketing News Updates

M:Metrics: iPhone Hype Holds Up

85 Percent of iPhone Users Browse the Mobile Web; iPhone Is Top Device for News and Information Accessed on Mobile Browser

SEATTLE, WA and LONDON—(Marketwire – March 18, 2008) – Six months after the iPhone’s U.S. launch, has the device changed the mobile landscape? According to M:Metrics, the mobile media authority, the answer is yes. Today, the measurement firm reports that the iPhone is already the most popular device for accessing news and information on the mobile Web, with 85 percent of iPhone users accessing news and information in the month of January.

“The iPhone has certainly delivered on its hype,” said Mark Donovan, senior analyst, M:Metrics. “Beyond a doubt, this device is compelling consumers to interact with the mobile Web, delivering off-the-charts usage from everything to text messaging to mobile video.”
Full Story :: Click Here
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Why Men Should Pair Off With Younger Women
By COLIN BARRAS March 19, 2008

Mick Jagger, Rupert Murdoch and Michael Douglas all have the right idea, evolutionarily speaking. Statistics show that monogamous men have the most children if they marry women younger than themselves. How much younger is the key question.

Last year, a study of Swedish census information suggested a 4 to 6-year age gap is best, but new research has found that in some circumstances a surprisingly large gap – 15 years – is the optimum.
Full Story :: Click Here
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Sail-powered cargo ship test results in: It cut fuel by 20 percent
Posted by Michael Kanellos

The MV Beluga SkySails, a cargo ship rigged up with a billowing 160-meter sail from SkySails, used approximately 20 percent less fuel than it would have without the sail during a two-month voyage. Put another way, that’s 2.5 tons of fuel, or $1,000 a day, in operating costs. Beluga Shipping ultimately hopes to save $2,000 a day with the technology.

The ship left Bremen, Germany, on the 22nd of January, sailed to Venezuela, and then headed toward the Norwegian port of Mo-I-Rana, docking on March 13. In all, the ship sailed 11,952 nautical miles. The sail was up, depending on the winds, from between 5 minutes and 8 hours a day.
Full Story :: Click Here
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Survey: Big decline seen in US consumer tech spending
By Ed Oswald, BetaNews

With an American economy that is becoming increasingly unstable, thanks largely to the credit crunch and the return of inflation, consumers appear to be closing their purse strings tightly when it comes to tech purchases.

Only 19% of 4,427 consumers polled late last month say they will spend more on tech gadgets in the next 90 days, versus 33% who will spend less, according to a study released Tuesday by ChangeWave Research of US consumers. While the number of consumers saying they would not spend as much has remained rather constant, those spending more has not.

During November, nearly four out of every ten consumers said they would spend more, but this had dropped to 27% by January. With increasing consumer unease, it appears as if conditions for the CE market are bound to only get worse.
Full Story :: Click Here

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America Web Works :: Parent Company Website
Tony's Campaign HQ :: District 35 needs new leadership-Tony's the man for the job
Reach the Summit :: American Lung Association Fundraising - Ralph needs your help

File Download (60:00 min / 13.7 MB)